The holding company of a UK online retail group
CHALL EMPIRE L.L.C-FZ is a private holding company licensed in the Meydan Free Zone, Dubai. It owns shares in a group of companies in the United Kingdom that sell apparel and accessories online, mainly to customers in the United States.
See the group structureContact the company
- Licence number
- 2536677.01
- Licensing authority
- Meydan Free Zone, Dubai
- Date of formation
- 2 September 2025
About the company
CHALL EMPIRE was formed on 2 September 2025 as the parent company of the online retail group founded by Alfie William Challinor. It brings the group’s shareholdings together under a single company in Dubai, where it is licensed and managed.
As a holding company, CHALL EMPIRE does not trade or sell to the public. It holds shares in its subsidiaries, oversees their direction and management, and receives dividends from them. The day-to-day business of selling online is carried out by the trading companies in the United Kingdom, through online stores that trade under their own brand names.
Its licence covers investment in commercial enterprises and their management. The company invests its own capital only.
Group structure
CHALL EMPIRE holds its UK companies through CHALL INVESTMENTS LTD, a wholly owned intermediate holding company registered in England and Wales.
CHALL INVESTMENTS LTD
Intermediate holding company. It holds the group’s shares in the UK trading companies and does not trade itself.
- Registered in
- England and Wales
- Company number
- 16219123 (Companies House record)
- Held by
- CHALL EMPIRE L.L.C-FZ
- Stake
- 100%
NEXELARA SHOP LIMITED
Operates several online stores, each trading under its own brand name, that sell apparel and accessories direct to consumers, mainly in the United States. Wholly owned.
- Registered in
- England and Wales
- Company number
- 15394470 (Companies House record)
- Held by
- CHALL INVESTMENTS LTD
- Stake
- 100%
CHALLTRADERS ECOMMERCE LTD
Operates several online stores, each trading under its own brand name, that sell apparel and accessories direct to consumers, mainly in the United States. The group holds a 33% interest.
- Registered in
- England and Wales
- Company number
- 15841157 (Companies House record)
- Held by
- CHALL INVESTMENTS LTD
- Stake
- 33%
Percentages show direct shareholdings. The online stores trade under their own brand names, not the registered company names above. Details of the UK companies can be checked on the Companies House register.
Leadership
Alfie William Challinor
Founder and Director
Alfie founded the group’s online retail business and is the sole shareholder, director and manager of CHALL EMPIRE. He is based in Dubai and is a director of each of the group’s UK companies.
Alfie is supported by an administrative assistant, who helps with the day-to-day running of the company.
Company details
Registration details as shown on the company’s Meydan Free Zone licence.
- Legal name
- CHALL EMPIRE L.L.C-FZ
- Legal name (Arabic)
- تشال امباير ش.ذ.م.م-منطقة حرة
- Legal form
- Limited Liability Company (free zone)
- Licensing authority
- Meydan Free Zone, Dubai
- Licence number
- 2536677.01
- Formation number
- 2536677
- Date of formation
- 2 September 2025
- Licensed activity
- Investment in Commercial Enterprises & Management (6499.84)
- Registered address
- Meydan Grandstand, 6th Floor, Meydan Road, Nad Al Sheba, Dubai, United Arab Emirates
- Manager
- Alfie William Challinor
- Tax
- Registered for UAE Corporate Tax with the Federal Tax Authority
CHALL EMPIRE L.L.C-FZ is a private holding company that invests its own capital. It does not provide financial services or investment advice, does not manage money for others and does not accept money from the public.
Contact
For company, banking and verification enquiries, please email the company.
- info@challempire.com
- Registered office
- Meydan Grandstand, 6th FloorMeydan Road, Nad Al ShebaDubaiUnited Arab Emirates
CHALL EMPIRE does not sell to the public. For questions about an online order, please contact the store you bought from.